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9 Things to Do Before and After Publishing a Blog Post

You’ve written a new blog post, now you’re ready to share it with the world.   

But…you’re not exactly sure what you need to do next.

I can tell you first hand from experience that you cannot just sit around and wait for people to show up and read your blog posts.

If you want to get your content in front of a wider audience — more specifically targeted readers, you will need to invest some time into marketing your content.

Sharing your content on the web needs be an integral part of your marketing strategy and the success of your blog posts depend on it.

But….before you hit the publish button and even after you launch your blog post there are some there are some things that you need to do to make sure that you get as much mileage out of your blog posts as possible..  

Later on in the post, I will cover a list of things that you need to before and after publishing a blog post. 

CLICK HERE to download your free blog post planning worksheet and checklist

The Importance of Content Marketing in the Digital Age

Are you familiar with the concept of content marketing?  

Unless you’ve been under a rock, this concept has been a “buzzword” for quite some time now.

As I alluded to in my previous post that covers 15 ways to get serious about blogging – content marketing is a highly effective strategy that every small business should use for growth + client attraction…especially for building a solid online business presence.

In fact, according to these statistics from Curata.com:

  • 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. (DemandGen Report) 
  • 88% of B2B marketers in North America use content marketing. (Content Marketing Institute/MarketingProfs)
  • 29% of leading marketers systematically reuse and repurpose content. (Curata) 
  • 76% of marketers are increasing investment in content marketing.

Clearly, these stats prove that content marketing is a worthy investment for businesses large and small.

Now, I want to make sure that I go on record and state that: blogging is not content marketing and content marketing is not blogging.  

Blogging involves adding new content (aka blog posts) to your blog regularly.  Whereas content marketing is publishing your blog posts to various platforms via the web”.

I won’t lie, when I first started blogging I thought that blogging and content marketing were one in the same…until one of my favorite bloggers and entrepreneurs cleared things up for me.  (Please don’t judge me)….

I’ve since learned that they are two separate things, but when used in conjunction with one another make for a powerful marketing combination.

CLICK HERE to download your free blog post planning worksheet and checklist

What is Content Marketing?

Simply stated, content marketing is writing content (via your blog) then marketing that content across different platforms on the web like:  social media networks, blogging communities, bookmarking sites and etc.,

It is through marketing that people will find and read your content on the web.  

How Content Marketing Works

Here’s a quick overview and breakdown of how content marketing works:

  1. You write a blog post
  2. You publish the content to your blog
  3. You share the content with a group of your targeted readers via the web
  4. Someone see’s your content, reads it, then decides to visit your website
  5. The reader likes the content so much that they opt in to your email list

Now, obviously, there is a lot more involved in content marketing, but this is a simple breakdown of how the process works.

CLICK HERE to download your free blog post planning worksheet and checklist

What To Do Before And After You Publish a Blog Post

I’ve been blogging and promoting content for years now.  Each time that I publish a new blog post and market it via the web, these are some of the actions that I take:

Before Publishing a Post

1.Check the post for grammatical and spelling errors.
We’re human and mistakes will happen, but before publishing a blog post, you should always scan your content for spelling and grammatical errors.  

Put yourself into your reader’s shoes.  If someone stops by to check out your content and it’s full of spelling errors and etc., it will leave a bad impression.  

So you should always take the time to check your work.  Polishmywriting.com has a great spelling and grammar checker that you can run your content through to make sure its good to go.

2.  Optimize the content for the search engines

I am using WordPress to run this site and the Yoast SEO plugin to optimize my content the search engines.  

Keyword optimization Example 

To do this, I add my keywords to the Title of my blog post, the meta description, throughout the blog post, and the SEO Title box of the Yoast Plugin.

3.  Add title tags in the blog post

Title tags tell the search engines what your blog post is about .

When you use the visual editor In WordPress the title tags are listed as: Heading 1, Heading 2,
Heading 3 and so forth.  

For my blog posts, I typically use and add title tags to my content using the following formula:

Heading 1:  The Main Blog Post Title with Keywords

Heading 2:  Subtitle of Blog Post with Keywords

Heading 3:  Title with a Variation of the main keywords

Heading 4:  An additional title or introduction to a key point

Here is an example using the keyword “How to Drive a Bus”:

Heading 1:  How to Drive a Bus

Heading 2:  5 Reasons To Learn How to Drive a Bus as a Career

Heading 3:  The Best Affordable Classes for Learning How to Drive a City Bus

Heading 4:  The Top 5 Cities for Becoming a Bus Driver

This is one of the many topics that I cover in my Blogging for Business Toolkit — that includes checklists, guides and blogging strategies that you can use to maximize your blogging efforts online.

CLICK HERE to download my free 9 step checklist for publishing a new blog post.

I’m not an SEO expert by any means, but these are some of the basics that you can use to optimize your content for search.

Important Note + Word of Caution:  Please be careful about overusing your main keyword too many times in your content.  

This is referred to as keyword stuffing and is a practice that could cause your content or blog to get penalized by the search engines.

4.  Add visual content to the blog post

Visual content is huge these days guys.  So much so that Images and photos are the most important tactic in optimizing social media posts.

Canva is the resource that I use and highly recommend that you use as well to  create all of the images for your blog posts.  

Canva Graphic Templates

5.  Optimize visual content for the search engines.

Optimizing your images for the search engines is just as important as your content.

To do this in WordPress, you simply add your main keyword to the ALT Text box in your dashboard.

This basically tells the search engines, that if a user searches for “Your Keyword Topic”, that your image is related to that subject.

CLICK HERE to download your free blog post planning worksheet and checklist

After Publishing a Post

6.  Share the post with readers on my newsletter list

When readers opt in to your newsletter it indicates that they are interested in hearing more from you.  

As such, every time that I publish a new blog post, I make sure to share those posts with my newsletter subscribers and.. ask them to share the content as well.

7.  Reach out to friends and peers asking if them to share the content with others.

This my friends is the power of relationship building and network marketing.  I have a pretty close knit community of fellow entrepreneurs and bloggers that I have established relationships with.

Because of the relationships that I have formed with them, they are more than eager to share my content on their social networks and to their communities — and I in turn do the same for them.

8. Promote the blog post on social media networks

In case you haven’t noticed, I am a huge proponent of using social media networks.  

In truth, I used to think that social media was just another thing… a fad…something else to pile on the ever growing to do list.

But these days, I stand corrected.  I believe that getting active on social media networks is an absolute necessity these days for small businesses that want to get their content in front of more readers.

As soon as my blog posts are published, I head on over to my active social networks to start sharing the content.

9.  Respond to every blog comment that your readers leave

If someone takes the time to drop by and leave comments on your blog posts – be sure to respond to them.

It’s just common courtesy and it’s important for building relationships with your readers as well.

If you really want to learn the power of blog commenting for your business, head on over to super star blogger Adrienne Smith’s blog to see how she engages with her community.  

Adrienne also has a fantastic course Build a Blog Community that I have recently taken and boy was it eye opening.

CLICK HERE to download your free blog post planning worksheet and checklist

So…I have wrapped up the list of 9 things that you should do before and after publishing a blog post.

I hope that this post has been helpful for you and wish you all of the best with your blogging and content marketing endeavors.

If you enjoyed this post, I would love for you to share it with your friends on social media.  

Cheers!

9 Step Checklist for Publishing A Blog Post

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The Blog Post Planning Worksheet and Checklist

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Kim
 

Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz’s how to go from unnoticed to unstoppable online using tech and digital marketing. Kim has created several online courses and DIY trainings in the Blazing Branding Academy that help small businesses flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your digital marketing goals.

  • Hi Kim,

    I have found over the last 18 months that creating a dynamic community was powerful through blog commenting and social engagement.

    In fact, I tell business owners starting out in blogging that if they don’t take the time to build a community they will not see the results they are hoping for or it may take a really long time to get discovered.

    Publishing is still publishing and just writing for the sake of creating content isn’t going to help anyone.
    Yet, the community one builds and the content one writes is going to look different from industry to industry and business to business.

    Learning about the following process will expose why and what to write and where to distribute it as well as who to network online with:

    1. Discover the “specific” problems they are passionate about solving.
    2. Discover the tangible values customers experience and how they feel about the experience.
    3. Discover the “specific” problems they solve for each tangible value
    4. Discover who they “specifically” solve each problem for (in detail)
    5. Discover how their product or service is “a” part of “a” solution

    Fantastic post Kim! Your insights are worth gold!

    By the way, I just moved my site over to WordPress the other day and I love the Yoast SEO plugin. That’s good stuff!

    Have an awesome week!

    ~ Don Purdum

    • Hello there coach Don! I wholeheartedly agree with this statement. It took me a long time to understand this and of course (get super clear) on who I am targeting online.

      Building a community is for sure and hands down one of THE most important things that newbie bloggers should partake in these days. Kudos to ya for making the move to WordPress. You are going to absolutely loveeee the platform. 🙂

      Thanks for taking the time to drop by to comment. I really appreciate it 🙂

  • Hey Kim,

    Wow, what a comprehensive post and a fabulous reminder of everything we should be doing. As I was going through everything you mentioned I was remembering somethings that I didn’t know when I first started. That’s why I feel these types of posts are so important.

    Of course I also agree with you about building our community and thank you so much for the mention. I’m so thrilled that you found my course helpful. I didn’t understand the power behind having a supporting community either. I was one of these types of people who was basically taught you can do all of this on your own. I quickly learned that you definitely cannot but just having support with what you’re doing as well is priceless. The people you meet along the way aren’t just helpful but encouraging too. You can’t beat having someone else shout your name to their friends and supporters either.

    Really awesome list Kim and pretty cool to give it to them in a downloadable checklist.

    You’re the best young lady and sure hope you’re enjoying your week.

    ~Adrienne

    • Heyyy there Adrienne! So glad that you liked the blog post. I really wanted to help folks that are starting out understand what all goes into putting content together. It’s not just oh well lemme just write this blog post and schedule it via WordPress.

      Your course is amazing … it really is. It has really changed the way that I do things online these days and interact with others…because as you and others have stated relationships/business and life in general is all about building relationships with others. There’s just no way around it.

      Wishing you an awesome weekend. Thanks again for stopping by 🙂

  • I am not an SEO expert, but if I had to grade you, I would give you an “A” for a through job. You covered all the important points.

    I need to remember to do this on my blog. Question: I was wondering if it is a good idea to optimize every ;post?

  • Mark Newsome

    Awesome post Kim!

    And I also used to use the Yoast SEO plugin, I’m not sure why I stopped,
    because looking at your screen captures, brought back some
    memories.

    And also like you, I too am a customer, student and big fan of
    Adrienne Smith, (aka) “The Engagement Superstar!”LOL!

    She’s also my coach & mentor! And boy am
    I so grateful I found her!

    You have shared nine must do activities, and like you pointed out,
    the real work actually begins, after we hit the publish button!

    Thanks for sharing a great read!

    • Heyyy there Mark! Isnt Adrienne super duper awesome? She is like seriously one of the most gracious and sweetest people that I know.

      Thanks so much for showing some love to the blog. Glad that you enjoyed the post 🙂

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