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5 Key Resources and Tech Tools You Need to Bootstrap a Webinar

I remember it like it was yesterday. The first time that I ran a live webinar.

I was was a nervous freakin wreck but decided it was time to step from behind my computer to put my brand out there to the world.  

I wasn’t sure if things were going to go off with a bang, or if tech issues would ruin the webinar since I was using a new system that I wasn’t really all that familiar with.

Thankfully, the webinar went on as planned.  No tech issues cropped up, nothing.  Everything was cool.

It’s the  “tech stuff” that caused a client to reach out to me a few weeks ago.  She that wants to run a webinar to promote her business and generate some sales.  

To be honest, this request couldn’t have come at a more perfect time since I’ve just wrapped up putting the finishing touches on Webinar Champ, my new program that teaches you how to plan, create and setup a webinar in 48 hours.

As we continued chatting my client, explained that she is not “techsavvy and doesn’t know what tools to use to set up her webinars.

If you are in the same boat… continue reading because I’m breaking down the top 5 tools you need to set up a webinar (and how to use them).

Webinars Are Awesome for Building Your Business and Here’s Why…

Well for starters, webinars give you the chance to step from behind your computer screen a bit and allow your audience to get to know you better.

I won’t lie.  I stayed behind my computer for a little too long until one of my business besties called me out for it.

We were chatting one day and I mentioned to her that I wanted to ramp things up with my brand since I had mostly just relied on email marketing.

She told me… “Kim, it’s time to mix it up. You can’t keep doing the same ole marketing stuff expecting different results.

She was right! It was this conversation that led me to getting my arse in gear to put in a webinar.  I learned a lot in the process like:

  • Webinars can help you position yourself as a trusted “friend” and brand that people will refer to. You wouldn’t believe the feedback that I received from the webinar that I put on.  It was phenomenal. My audience really learned a lot and were fired up about branding and DIY design.
  • Webinars help you step outside of your comfort zone.  Yep they sure do!  I am an introvert to a certain degree and I don’t personally like all of the attention on me. However, as a brand owner in this noisy blogosphere I realized that I’m going to have to step it up and do things to get myself out there a lot more.
  • Webinars are powerful “marketing and branding” vehicles and convert very high from a sales perspective. You know it’s funny, I heard all of these stories where bloggers claimed that they had their HIGHEST conversion rates on webinars with selling products. I honestly thought this was a bunch of BS!  So I decided to test this theory by hosting a webinar where I would present information then pitch my Canva Superstar workshop at the end. And you know what:  I WAS shocked with the outcome.  The conversion rate was through the roof.  More than 60% of the folks that attended decided to invest in Canva Superstar.

5 of the Best Tools for Webinars to Help You Bootstrap Your Setup 

I go into greater detail on how to plan, create and setup a webinar in 48 hours in the Webinar Champ program.  

What I will share with ya are the 5 key resources and tech systems you need to setup a webinar on a budget:

Tool #1: Thrive Content Builder

Why you need this resource:  You will need a landing page builder to create all of your webinar landing pages.  

I use Thrive Content Builder to create all of the landing pages for my webinars.  It’s easy to use, easy to customize and will only run you a one-time payment of $97 bucks.    I just can’t rave enough about it.

Webinar Registration Page Built with Thrive Content Builder

Webinar Registration Page Built with Thrive Content Builder

 

Tool # 2:  Youtube Live Account  (Formerly Google Hangouts)

Why you need this resource:  You will need some sort of tech system to stream your webinar live to your audience.  

Youtube Live (formerly Google Hangouts) is an excellent and FREE Live Streaming resource that you can use to present your webinar.

There’s a bit of a learning curve with getting Youtube Live setup for live streaming, but Webinar Champ shows you how to get it setup step by step.

Youtube Live

Youtube Live Example

 

Tool #3: Google Slides

Why you need this resource:  You’re going to need to put together a slide deck to present information to your audience.  

My go to resource that makes it super easy to present your webinar in an easy way is none other than Google Slides.  

I love using Google slides because first off it’s free to use, and secondly, I can access my slides from any type of device as long as it’s connected to the internet.

Slide Deck Created with Google Slides for Webinar

Slide Deck Created with Google Slides for Webinar

Tool # 4:  The Logitech c920 Webcam

Why you need this resource:  When you are presenting a live webinar, people typically want to get to know the person running it a little better.  

So, letting people see you live on camera really adds a more personable touch to your presentation.  I use the Logitech c920 webcam because it’s affordable, takes high quality videos and it’s pretty easy to use.

Tool #5:  Email Marketing Service with Autoresponder

Why you need this resource:  As folks start to opt-in to your webinar registration page, you will need some sort of message that goes out automatically to get sent to them.  This is called an autoresponder email.

I use Active Campaign because of the advanced email marketing features it offers.  But, you can use a service like Mailchimp or AWeber.

Both of these email marketing services have automation features, but you will have to pay to use them.

Autoresponder Email Campaign Example

Autoresponder Email Campaign Example

As your webinar presentation date gets closer, you will also need to set up email sequences to give your subbies more information on what they can expect to learn from the webinar and where to tune in live.

If you are ready to start running webinars for your business, but have been struggling to put all of the tech pieces together Webinar Champ is available to you.

So this pretty much wraps up a list of some of the basic tools that you can use to Bootstrap your webinars.  

I hope that this post was helpful and would love to know what your experiences have been with hosting webinars? Have you hosted them, or found them kinda tough to do.  

Please drop a line below.  Cheers and best of luck with using these tools!

Kim
 

Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz's how to create a web presence for growth + impact. Kim has created several online courses that help small businesses grow and flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your online marketing goals.

  • Hi Kim, really good tips here. I would love to see a link to Webinar champ you referred to for more info on the You tube live. My goal going into 2017 is doing webinars! Thanks again.

    • Hey there Tonya! Thanks soooo much for stopping by chica. Here is the link to the Webinar Champ program. I guess I should have mentioned most of the tools that I am using are WordPress specific. http://courses.yourchicgeek.com/p/webinar-champ Here’s to webinars for 2k17 🙂

  • I’m going to get that webcam soon! I heard about it a couple months ago and I have it on my stuff to buy list. Thanks for this list.