I’m avid social media marketing user. It’s through social media that I have connected with fellow entrepreneurs, bloggers and business owners from all over the world.
One of the things that I love to do a regular basis is browse around social networks and make new connections.
Whenever I am checking peeps out on social networks the first thing that I do is head over to the view their profiles.
Can I be honest with you?
I’m not very impressed most of the time with what I’m seeing. On a regular basis, I’m seeing:
- Uninspiring and “ambiguous” profiles that leave me pretty confused about who the person is..or what they do
- Or …even worse, peeps trying to be too clever with the verbiage they use in their profiles
You know….stuff like:
I’m the quintessential chocolateer that lives
abroad (Waldo Style)
#YOLO #Snorkler #AlldayLong
When I run across a profile like this, I’m left thinking: What the heck does all of this even mean?
Why Great Social Media Profiles are So Important
Well…for starters, when people are surfing around on social media your profile is the first thing that they come in contact with.
And in most cases with social media networks, you only have 150 characters or less to make a great impression. Use your words wisely my friend.
There is no reason to go stuffing your profiles with useless words that don’t mean anything to the people they will matter to the most: your visitors.
Your profiles should encourage your visitors to click to learn more about who you are and what your business does.
Think about it this way:
When you are browsing around on social networks, are you more likely to trust:
- A user with no profile picture, a logo and a username with a ton of alphabets
- Someone with a personable photo, a username and an inspiring bio
If you’re anything like me, you would definitely trust someone with the latter profile more. Besides, people want to connect with people on social media, not logos.
Tips for Creating a Social Media Profile that Is Unforgettable
Ready to create an inspiring social media profile that is impossible to ignore? Check out this list of tips to get started:
#1: Brand your profiles
You don’t want to blend in with all of the other million people on social media.
Am I Right?
Welp, then you definitely need to brand your social media profiles with consistent color schemes and etc. This is one of the reasons I created blog and social media branding kits. As I come across more social media profiles, I’m seeing a lot of profiles that lack visual appeal.
If you want people to take notice of your profiles, then one of the ways to do it through visual branding. From your Twitter profile to Your Facebook page, to your Pinterest account, all of them should both have the same look and feel.
Example: Kim Jimenez of KimberlyAnnJimenez.com
#2: Show off your personality
I love running across social media profiles where peeps let their personality shine through.
It just shows people that you are human, makes you more approachable, and helps you stand on social networks. One thing to remember is that you need to strike a balance between humor and letting people know how your business helps them. This leads me to my next point…
Example: Aaron Lee of AskAaronLee.com
#3: Clearly communicate what you do and who you do it for
Here again, clear beats clever any day of the week yall.
I talked about this a lot more in one of my blog posts covering why your social media profiles may not be getting you business opportunities.
If you are a writer that helps busy bloggers, say that in your profile. If you create websites and blogs for businesses, say that. You just need to make sure that when people visit your profiles, they can walk away with clarity — knowing what it is that you do.
Example: Marianne of Designyourownblog.com
#4. A personable and approachable picture used consistently
Guys, please dont use logo’s in the place of your profile picture. People don’t want to connect with a logo, they want to engage and connect with people.
I understand in certain circumstances that you may have multiple profiles: one business related and one personal. But, in my experience with using social media, profiles with pictures of “real” people tend to do a lot better than profiles with logo’s.
Oh and another thing, try to use the same picture or a variation of your picture on all of your profiles. It looks a little “cray” to use a picture from 1990 on your Twitter profile, then a different one on Facebook. #ConsistencyfortheWin!
Example: Marie Forleo of MarieForleo.com
# 5. Share insightful + helpful content with your community
Give your readers a reason to follow you, then one of the ways to do it is with sharing helpful content. With social media, there’s a time to promote, then there’s a time to share stuff that matters to your community.
This is one of the reason’s that I love using Hootsuite to share content to my social media platforms. Whenever I am out of content ideas, Hootsuite has a feature that pulls in specific content tailored to my audiences needs.
It’s a pretty dope feature y’all called “Suggestions“. But, the majority of the time, I just take to the internet to find content based on what I am blogging about for a specific month, then share it out on social media. When you share content that is helpful, people will want to connect with you.
Example: Regina Anajenou of ByRegina.com
I sure hope that these tips have been helpful for you peeps. I know that for most people, putting much stock into social media profiles is an afterthought.
But remember, in the world of social media, your profile is the first thing that people see. Use these tips to build profiles that make a lasting impression on your audience.
Are there any social media profiles that inspire you? If so, I’d love for you to share them in the comments section and tell us why.
Thanks for reading!