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How to Create a Social Media Profile That Is Impossible to Ignore

I’m avid social media marketing user.  It’s through social media that I have connected with fellow entrepreneurs, bloggers and business owners from all over the world.

One of the things that I love to do a regular basis is browse around social networks and make new connections.

Whenever I am checking peeps out on social networks the first thing that I do is head over to the view their profiles.

Can I be honest with you?

I’m not very impressed most of the time with what I’m seeing. On a regular basis, I’m seeing:

  • Uninspiring and “ambiguous” profiles that leave me pretty confused about who the person is..or what they do
  • Or …even worse, peeps trying to be too clever with the verbiage they use in their profiles

You know….stuff like:

I’m the quintessential chocolateer that lives
abroad (Waldo Style)
#YOLO #Snorkler #AlldayLong

When I run across a profile like this, I’m left thinking: What the heck does all of this even mean?

Bonus:  5-step checklist for creating a social media profile thats impossible to ignore

Why Great Social Media Profiles are So Important

Well…for starters, when people are surfing around on social media your profile is the first thing that they come in contact with.

And in most cases with social media networks, you only have 150 characters or less to make a great impression.  Use your words wisely my friend.

There is no reason to go stuffing your profiles with useless words that don’t mean anything to the people they will matter to the most:  your visitors.

Your profiles should encourage your visitors to click to learn more about who you are and what your business does.

Think about it this way:

When you are browsing around on social networks, are you more likely to trust:

  • A user with no profile picture, a logo and a username with a ton of alphabets
  • Someone with a personable photo, a username and an inspiring bio

If you’re anything like me, you would definitely trust someone with the latter profile more. Besides, people want to connect with people on social media, not logos.

Bonus:  5-step checklist for creating a social media profile thats impossible to ignore

Tips for Creating a Social Media Profile that Is Unforgettable

Ready to create an inspiring social media profile that is impossible to ignore? Check out this list of tips to get started:

#1:  Brand your profiles

You don’t want to blend in with all of the other million people on social media.

Am I Right?

Welp, then you definitely need to brand your social media profiles with consistent color schemes and etc. This is one of the reasons I created blog and social media branding kits.  As I come across more social media profiles, I’m seeing a lot of profiles that lack visual appeal.

If you want people to take notice of your profiles, then one of the ways to do it through visual branding.  From your Twitter profile to Your Facebook page, to your Pinterest account, all of them should both have the same look and feel.   

Example:  Kim Jimenez of KimberlyAnnJimenez.com

Kim Jimenez Social Media Profiles

#2:  Show off your personality

I love running across social media profiles where peeps let their personality shine through.  

Why?

It just shows people that you are human, makes you more approachable, and helps you stand on social networks.  One thing to remember is that you need to strike a balance between humor and letting people know how your business helps them. This leads me to my next point…

Example:  Aaron Lee of AskAaronLee.com

Aaron Lee Twitter Bio

#3:  Clearly communicate what you do and who you do it for

Here again, clear beats clever any day of the week yall.

I talked about this a lot more in one of my blog posts covering why your social media profiles may not be getting you business opportunities.

If you are a writer that helps busy bloggers, say that in your profile.  If you create websites and blogs for businesses, say that. You just need to make sure that when people visit your profiles, they can walk away with clarity — knowing what it is that you do. 

Example:  Marianne of Designyourownblog.com

 

#4.  A personable and approachable picture used consistently

Guys, please dont use logo’s in the place of your profile picture.  People don’t want to connect with a logo, they want to engage and connect with people.  

I understand in certain circumstances that you may have multiple profiles: one business related and one personal. But, in my experience with using social media, profiles with pictures of “real” people tend to do a lot better than profiles with logo’s.  

Oh and another thing, try to use the same picture or a variation of your picture on all of your profiles.  It looks a little “cray” to use a picture from 1990 on your Twitter profile, then a different one on Facebook. #ConsistencyfortheWin!

Example:  Marie Forleo of MarieForleo.com

Marie Forleo Twitter

 

# 5.  Share insightful + helpful content with your community

Give your readers a reason to follow you, then one of the ways to do it is with sharing helpful content.  With social media, there’s a time to promote, then there’s a time to share stuff that matters to your community.  

This is one of the reason’s that I love using Hootsuite to share content to my social media platforms.  Whenever I am out of content ideas, Hootsuite has a feature that pulls in specific content tailored to my audiences needs.

It’s a pretty dope feature y’all called “Suggestions“.  But, the majority of the time, I just take to the internet to find content based on what I am blogging about for a specific month, then share it out on social media.  When you share content that is helpful, people will want to connect with you.

Example:  Regina Anajenou of ByRegina.com

Bonus:  5-step checklist for creating a social media profile thats impossible to ignore

I sure hope that these tips have been helpful for you peeps.  I know that for most people, putting much stock into social media profiles is an afterthought.

But remember, in the world of social media, your profile is the first thing that people see.  Use these tips to build profiles that make a lasting impression on your audience.

Are there any social media profiles that inspire you?  If so, I’d love for you to share them in the comments section and tell us why.

Thanks for reading!  

Kim
 

Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz’s how to go from unnoticed to unstoppable online using tech and digital marketing. Kim has created several online courses and DIY trainings in the Blazing Branding Academy that help small businesses flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your digital marketing goals.

  • “I’m the quintessential chocolateer that lives abroad (Waldo Style)” Haha! I’ve seen these types of profiles too. 🙂

    These tips are perfection. I used to use a logo for my profile photo, then I started using a head shot. Now I just use a selfie of me and my dog and much prefer it that way. I find that the more personality I put into my profiles, the more interaction I get from my audience. It’s great!

    • Hey Tiffany! Girl yes…It is awesome to infuse personality into your profile as well. And kudos to you for adding a headshot to your profile instead of using a logo. I get it that some peeps have multiple profiles, but where possible, its always better to add a pic of yourself. People want to connect with other people.

      Thanks for dropping by chica. Hope you have a great week 🙂

  • Sherman Smith

    Hey Kim,

    Although I’m not on social media like I use to be, these tips can definitely be applied to your blog also.

    You want to have a cohesive brand from the message you put out to the logo. If you establish this then the right market will come to you. Especially on Social Media !

    Great tips Kim!

    • Heyyy Sherman! Dude… yes, having the right message goes a long long way for sure and branding as well. Glad you liked the post my friend. Wishing you an awesome week. 🙂

  • Lisa Irby

    Kim your writing is so fun and enjoyable to read. I actually follow all 5 of these people you listed in some form or another and agree they are a great example of awesome social profiles! I remember when I first found MarieTV I saw her YouTube header and was blown away. I wanted to follow her just because her profile looked so inviting! LOL So yes it does make a difference. I have major work to do that area as social is not my strong point. Thank goodness for people like you to remind us what we should be doing in that area!

    • Heyyy there Lisaaa! I am soo grateful for you dropping by to show some love on this post. Isn’t Marie Forleo Fabulous? 🙂

      I love your social media profile. I think you do a great job of sharing insightful content with your community..for sure. There’s always room for improvement for all of us which is why I am always studying up on the pros and etc to see what else I can do differently to step up my game.

      Again, Thanks so much for dropping by. P.S. You are doing a fantabulous job with your FB community. Kudos to you chica 🙂

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