21

7 Tools You Can Use Every Week to Grow Your Online Presence

Fair warning, I am seriously going to geek out a bit in this blog post.  

Well, sorta.  

I am techie and I am super proud of it too.  

It’s not just because of the tech itself, its primary based on what technology can do from a branding, entrepreneurship and online presence building standpoint.

I remember when I first started building small business blogs and websites for entrepreneurs.

It was tough…for realz…  

These days….

I sit back and think about how much easier it is these days to setup a fully functional website with platforms like WordPress within a matter of minutes vs trying to figure out how to more difficult platforms to build one.

In a nutshell, technology and internet based tech tools have made it so much easier to: 

#1:  Get your brand and business in front of people who will benefit the most from what you have to offer — and without spending a fortune to do it.

Remember the good ole days of using traditional advertisements for marketing?

Even though traditional marketing is very much effective…traditional marketing is very expensive!  

For example:

Did you know that it costs 10’s of thousands to run radio, magazine and other print ads? #Ouch right…

Now we are in a new era of marketing that is known as Digital Marketing where the cost of customer acquisition has decreased tremendously.  

With digital marketing, you can market your brand using various tech tools and resources — on the cheap.  

Even better:

You can get extremely targeted with your marketing using things like demographic data, interests and even behaviors  to deliver relevant messages to specific groups of people. 

#2:  Brand your business inexpensively and look good on a modest budget.

When I first started creating a brand and look for YourChicGeek, I was amazed at how many inexpensive branding tools there are available that can be used to present your business like a PRO — without shelling out tons of money.  

As you know, visual content is HOT these days.  Fortunately, there are tons of online based tools to create branded images and other branding materials for your business, especially if you are starting up online for the first time.

#3:  Grow your business. Ever hear of this thing called social media? Yea…soooo social media is seriously a game changer on the small business growth front.  

I was reading an article recently from one of my favorite bloggers and mentor Don Purdum where he mentioned that in the olden days of marketing, it used to take sometimes between one to 12 months before seeing any results from running various marketing campaigns.

Now with various social media platforms available, you can simply point, click and send MASS marketing messages to your followers, fans and peeps in your community.

Growing Your Online Presence: What It Really Takes to Be Successful

Growing your online presence is not going to happen overnight.  I am sorry to break this news to you but it’s not.

I think that one of the main reasons that a lot of folks give up on using digital marketing tools and using the internet for business growth is because they don’t understand how to use them properly and they don’t see immediate results. 

CLICK HERE to download this list of tools in PDF format

To effectively grow your online presence, you will need to:

  • Get extremely targeted + focus on getting your message in front of the right people.  
  • Leverage technology!  Yes, tech stuff can be scary, but…when used correctly, it can work wonders for your brand.
  • Market your brand consistently  True growth comes from staying the course and continuing to do things consistently to grow your business.  

7 Resources + Tools I Use Every Week To Grow My Online Presence

When it comes to growing my brand, I wanted to share the top 7 tools that I use every week to do so.  

Without further ado, here they are:

Tool #1:  Smart phone…mainly for social media

Guys, I mean seriously if you are not on the social media train and using it to grow your online presence you are seriously missing out on a ton of opportunities.

Kim Twitter

Contrary to popular belief, social media is not just a place where the “cool kids” hang out to chat.  It is really a great communication tool and platform where you can engage with your followers, market your content, and grow like crazy… if you use it right.

I mean seriously…if you would have told me just 3 months after launching this brand that I would be:

  • Collaborating with a fellow entrepreneur (that I met on Twitter) to run a 31 Day Startup Challenge
  • Invited to write for a blog that gets more than 2 million visits per month — all from using social media, I would have said no FREAKIN way!

But it’s true and its possible. Even better, you don’t have to spend all day on social media to get results.  You just have to know what tools to use. 

Tool #2:  Hootsuite PRO Version

Hootsuite PRO is seriously one of the resources that I cannot do without.  This tool is seriously powerful y’all.  

Hootsuite Dashboard

I use Hootsuite to manage all of my social media profiles in one place.  This is a topic that I cover in great detail in the Social in 30 workshop

Tool #3:  Canva   

Guys, if you are not using Canva to create visual graphics for your brand, you should head over and sign up for an account..like right now.   I mean it’s FREE…so why wouldn’t you use it.

I use Canva to design ALL of the branded blog graphics, workbooks, eBook covers and promo materials that I share on social media.  

How to Design Graphics With Canva

Examples of Graphics Designed using Canva

Sharing these graphics on social media usually leads to re-shares, retweets, new followers and new fans as well. These are items that you can learn how to create with no design experience required at all in Canva Superstar.  

CLICK HERE to download this list of tools in PDF format

Tool #4: Sumo.Me:  

You see that little nice social media sharing tool on the sidebar of my blog?

Sumo Me Social Sharere

Yeaaaa so that is the Sumo.Me social sharing app that I use to encourage visitors to share my content across social media (and you should too).   The Sumo.Me app is free to download so make sure that you check it out and use it on your blog.

Tool #5:  Coschedule’s ClicktoTweet plugin

The ClicktoTweet plugin makes creates tweetable, trackable links and encourages visitors to share your blog posts to Twitter.  

Click to Tweet Example
It is a simple way of growing your online presence is by making your Twitter posts easier to share and grow your presence effortlessly.  

Tool # 6: A weekly promo checklist of things to do  

To stay on course, it is essential to have a checklist and list of things to do (promo list) for sharing your content, visual graphics and other activities that you do on a weekly basis in your business.

Tool #7:  Revive Old Post

If you have older blog posts that you want to put on autopilot and share on your social media accounts, then Revive Old Post is an excellent plugin to use. 

revive-old-post

Like Hootsuite, Revive Old Post is a real time saver that really let’s you set it and forget it as far as automation is concerned.

The Wrap Up

So you’ve learned the top 7 tools that I use each week to grow my online presence.  Now it’s time apply them to your business.   

Download my Digital Domination workbook and guide to unlock all of the tips I’ve used to increase my social shares, readership and blog post popularity or check out my mini university to start building a 365 day marketing engine that grows your online presence and attracts clients to you.

Over to You Fine People

I would also love to hear from you all as to what tools you are using to grow your online presence? 

Grab My Free Cheatsheet

Enter your name and email address to download the FREE PDF and list of 7 tools you can use to grow your online presence every week.

Kim
 

Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz’s how to go from unnoticed to unstoppable online using tech and digital marketing. Kim has created several online courses and DIY trainings in the Blazing Branding Academy that help small businesses flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your digital marketing goals.

  • This is good stuff! I love using Canva and SumoMe. Revive Old Posts have been a real game changer for me on Twitter! I’ll be sharing this across my social media platforms.

    • Well hello there Shon! Thanks soooo much for dropping by to comment. I cannot even BEGIN to tell you how much I love Canva and Sumo.Me! They are seriously some fantastic tools for branding and bulilding an online presence.

      Oh and Revive Old Posts is awesome too! 🙂 Take care and have a good one. P.S. Thanks for sharing…

  • Sherman Smith

    Hey Kim,

    Great tools you have listed here. I use all of these tools except for Hootsuite. You defintely can get a lot done within a small amount of time. One tool that I also use is the bufferapp. It’s a cross between Hootsuite and Revive Old Posts and it’s a great time saver.

    Thanks Kim for sharing! Have a good one!

    • Hey heyyy Sherman! Dude… Hootsuite is sooo awesome that it’s just ridiculous! I absolutely love it and couldnt manage my social media without it.

      I like Buffer too, but the software is kinda limited compared to what you can do with Hootsuite. Thanks for commenting my friend and wishing you a grand week. 🙂

  • Hi Kim

    What a helpful post you have here.

    I use Canva and of course, my smart phone. I used to use Hootsuite, so maybe I should re-commit to it. I’ve seen click to tweet before – a great tool so will install that one. Sumo Me looks pretty cool too. As I have tons of old posts, Revive Old Posts looks like a no brainer to me.

    Good one, Kim

    Kim

    • Heyy there KimboW! Yes, you should hands down use Hootsuite for social media management. Idk what I would do without that tool and of course Click to Tweet, its another one of my favs and one that I use for all of my content to encourage folks to share on Twitter.

      Thanks for dropping by to comment 🙂

  • Hi Kim,

    You’ve created a fantastic resource to help those who want to grow their online presence and you hit the key points well:

    1. Presentation is everything- you have to look great. Canva can help. Personally, I’m a Photoshop guy but I’ve been using for a decade and absolutely love it!!!

    2. Be social and collaborate – Online businesses function more and more like offline businesses, which means relationships and collaboration are vital to success. The more you help others, the more they help you.

    3. Don’t wait for people to find your content – be specific, clear and focused in your message and then get it out there. If you don’t promote it, no one else will. It’s that simple.

    Love the list tools. Since I used another CMS for nearly ten years, I just moved to WordPress. I love it! I can’t wait to check out the “Revive Old Posts” plugin.

    Have an awesome second half to your week Kim. Can’t believe it’s already hump day…

    ~ Don Purdum

    • Hey heyyy Coach Don! I seriously appreciate your comments and the fantastic tips as well. Pleasee let me know what you think about Revive Old Post as it is really an excellent and time saving plugin for automating old content from your blog to social media.

      Cheers Don

  • Virtual Assistants

    Great post Kim! I do use most of these now, and I’m really trying to get more serious with my blogging and twitter use for my business. Thanks for the info.

    • Hey Heyyyyy! Thanks so much for dropping by to check out the post. Yes, it takes time for sure to get into the groove of things, but once you get a strategy in place combined with using these tools, you are going to totally rock it out! 🙂

  • Lisa Irby

    Great post, Kim! I hadn’t heard of CoSchedule! Gonna go check this out now! I just love, love how you brand your images in your post so your brand is instantly recognizable. Good stuff!

    • Lisa Irby

      See that’s what happens when you read too fast. I now see Coschedule is the owner of ClicktoTweet. Nevermind. My mind was really elsewhere when I processed that. LOL!! Oops.

      • Lisaaaaa….hahahhah! Girl I am over here LMBO right now.. It’s all good chica. Yeppers, coschedule owns ClicktoTweet 🙂 How are things in you world chica?

        • Lisa Irby

          Things are great! As you know I’m in “boot camp” (wink) so while I’m in transition with 2Create, I’ve been spending time designing shirts for the hair site. I’m so addicted to Spreadshirt’s program, girl! It’s a mess but fun! Ha ha ha! See that’s my problem. There are too many things I love about this online world. That’s why I’m learning to reign in on in and focus!! Ha ha!

          • Hahahhhah! Nothing wrong with that. I have a few other sites as well and as you stated, it is really tough to focus– for realz! 🙂 Oh and P.S. I absolutely loveee your spreadshirt store. I was showing my Mom some of your designs and she was like woww this girl is awesome.

          • Lisa Irby

            Awww you did!! Thank you and tell your Mom thanks! 🙂

  • DBM

    Further to my last comment, check out the terrible landscape view!

  • Mark Newsome

    I love your choice of tools Kim!

    And I’m happy to announce, I currently use several of the outstanding
    tools you (both) recommend and currently use as well!

    But I must admit, a coach of mine highly recommended tool # seven,
    “Revive Old Post”.

    As you mentioned, it’s truly one of best set it and forget it,
    automated tools around!Thanks for sharing another fantastic post!

    • Well Hellooo there Mr. Newsome! Yesss indeedy…your coach is right on the money about using Revive old post. It it seriously a GREAT social media marketing tool. Glad you enjoyed the post my friend!

  • Hi Kim,
    You and I use many of the same tools. Yours great are recommendations especially for new bloggers. After running my blog for a few years now, I would like to make a few money-saving recommendations:

    I stopped using SumoMe and am switching Thrive Leads, because it’s one time fee, and it offers the core subscriber forms and pop-ups that SumoMe provides.

    I also eClinch instead of Hootsuite because it provides a universal inbox for all my social networks, and it’s $10 cheaper than MeetEdgar. I’m not sure about the pro cost of Hootsuite.

    I’ve also started using Todoist for task management. If anyone is struggling to get stuff done on a daily basis, Todoist can make a difference. I should do a webinar on the program, and how I use it. It’s totally useful.

    And lastly, if you’re Mac user, I would recommend a Mac and iOS bookmarking application called Raindrop. I use it solely for bookmarking blogging related content. I have lots and lost of articles saved. You can even use the app to share bookmarks. It’s a very visual application, and its especially useful on the iPad.

    So glad I’m glad I’m following you. Your blog and work is very inspirational. Glad to stop by and visit.

    • Heyyyyy there Bakari! Dude… you are going to LOVEEE Thrive Leads! It is amazeballsssss for realz. I am going to write a review post on it in a few as it is a powerful list building plugin. I’ve never heard of eClinch, but will check it out for sure.

      I’ve used todoist before and it is an excellent todo app for entrepreneurs. I very much appreciate you my friend for all of your continued support. I am planning to do a lot more tech workshops for business owners…and serve up the deets on how to use some of the tools that I recommend on the site. Hope you had a fantabulous holiday. 🙂

Read previous post:
Succeed on Social Media
3 Guaranteed Ways Startups Can Succeed on Social Media

A few weeks ago, I was invited to participate as an expert in a women's roundtable discussion by my good...

Close