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How to Use Canva To Create Graphics + Build Your Visual Arsenal

“I’m not a designer”

“Photoshop makes my eyes glaze over”

“I want to create visually stunning graphics that attract the right audience to my brand”

These are some of the frustrations that I hear over and over again from fellow entrepreneurs that want to step up their design game but are not sure how to do it.

Well folks, I’m just going to state for the record that I struggled with these same issues for a while, until I launched this brand earlier this year. 

My Struggle With Consistent Branding and Visual Design 

As I initially stated, for years I struggled with branding, visual design and just pretty much trying to create a cohesive look + feel for my brand. 

I tried using programs like Photoshop, but got easily frustrated with trying to figure out how to use it. Then I tried using PicMonkey, but I didn’t like the fact that I could not save my work. 

Then one day I decided to sign up for an account on Canva and used it to create a few blog post images …but nothing else. Now, even though I had been using Canva for a little while I didn’t realize the full potential of this platform until launching YourChicGeek. 

I would sit around for hours creating one different branded design after another (HOURS people). Then one day, I after setting up shop on Pinterest, I started looking around at some of the other designs there. 

What I noticed was that the designs that were getting the most re-pins, shares and likes all had one thing in common:  

There was a consistent look and feel to their designs! 

This my friends, was a hugeeee game changer for me and the way that I moved forward with designing graphics for my brand.  These days, Canva is now a staple in my brand + a resource that I use every day for designing graphics and visual designs for YourChicGeek. 

What is Canva + How Do I Use It for My Business? 

Canva is an online platform that you can use to create super gorgeous visual designs + documents for your brand.

What I loveeee about Canva is that in the dashboard of the platform, there are templates for nearly every type of design you can think of like: presentations, social media profile covers, blog graphics, flyers, postcards, resumes, banners, eBook covers and CD covers

Canva

When I launched this brand earlier this year, I made a promise to myself to get really serious about stepping up my visual design game. I took the time to learn how to use Canva to create graphics that: 

  • Would be easily shared on social media networks
  • Would increase engagement, shares, likes Repins and Retweets
  • Stood out from the sea of millions

So far, it has really been working!

Now, I want to make this point clear, I am all about investing in your brand + in tools for building your business.

However, I also know from spending tonnnns of money (to the tune of thousands) in the past, that you also want to be very intentional about where you are investing money into your business – because at the end of the day, you want to make a return on your investments. 

Why Attractive Visual Content and Graphic Design Matters 

Earlier this year, Hubspot published an article that covered that is armed with stats about the importance of visual design.   I felt compelled to share these stats with you to stress the importance of using visuals with your marketing:

  • Content with relevant images gets 94% more views than content without relevant images (KissMetrics)
  • Visual content is more than 40X more likely to get shared on social media than other types of content (Buffer Blog)
  • Researchers found that colored visuals increase people’s willingness to read a piece of content by 80% (Xerox

I admit, I have definitely noticed an increase in engagement and shares across the board when I share posts with graphics vs. posts without them.

 

How I Use Canva to Design Graphics for My Brand + Build My Visual Arsenal 

One of the questions that I get alllll of the time from fellow entrepreneurs and peeps that I run into online is: 

Kim, what are you using to design your branded graphics + images on your blog?

When I tell them Canva, they are floored!   But it’s true!  I use Canva to design all of the graphics that I use for my brand such as: 

My Branded  Blog Post Graphics

Remember when I stated earlier that I used to spend hours creating branded images for my blog posts? Soooo, I finally figured out how to create a branded image in Canva, and use it over and over again for future images.

Building Your Personal Brand

Branded Blog Image – Designed with Canva

 

 

 

 

 

 

 

 

 

 

 

My Product Images + Covers 

Yeppers, that’s right folks! I used Canva to create all of my product images and graphics that I sell from my store.

Startup Like a CHAMP Power Pack

Startup Like a CHAMP Workbook – Designed with Canva

 

 

 

 

 

 

 

 

My Workbooks

Shocker right — my Digital Domination Bundle, Brand Like a Boss Workbook, 31 Day Pro Workbook and Blogging for Business Toolkit + Planner were ALL designed with Canva.  Even the workbooks that I design for my courses + workshops over in my mini-university are all designed with Canva.

Blogging for Business Toolkit + Planner Workbook

Blogging for Business Toolkit + Planner Workbook – Designed with Canva

 

Lead Magnets,  Opt Ins + Content Upgrades

For every blog post that I write, I tend to add a lead magnet or some type of incentive to the end of the posts. If you ever wondered what I was using to design these freebies, it is non other than Canva my friends.

21 Types of Irresistible Lead Magnets to Build an Email List with

Lead Magnet + Pinnable – Designed with Canva

 

 

 

 

 

 

 

 

 

 

 

 

Promo + Advertisement Materials

When I first collaborated with my good friend Shannon of InkPensnCoffeecups, we wanted to create some sort of promotional and marketing items to get the word out about our 31 Day PRO Startup Challenge.

31 Day Startup Challenge with Kim and Shannon

31 Day Pro Flyer – Designed with Canva

 

 

 

 

 

 

 

 

 

 

 

 

 

Well peeps, I used Canva to create our marketing + promo flyers for this event andddd as I mentioned before, to also design the 31 Day Pro Workbook that accompanies this challenge. 

31 Day Startup Workbook - 1 (Createspace Copy)

31 Day PRO Workbook – Designed with Canva

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As you can see, I have used Canva to build a complete visual arsenal for my brand.  The best part of it all is that it didnt cost me anything to create these designs.  All I used was just a little bit of creativity and planning on my part to get er done. 

How To Use Canva To Create Graphics For Your Brand + Build Your Arsenal 

  1. For starters sign up for an account with Canva if you don’t already have one 
  2. Figure out what types of graphics you want to design for your brand + use Canva to Create them.
  3. Start designing graphics like a PRO with Lights Canva Action
  4. For branding purposes, try to design your graphics cohesively that have the same look and feel as your brand (color palettes, style and etc.,) 

Here’s a quick video that I put together of a Workbook that I designed using Canva (and you can too)!  I am telling you…Canva is the #Truth!

 

Great Visual Design and Attractive Branding Helps Attracts Customers and Calls them to Action

This is exactly why I created Lights Canva Action .  After I decided to step up my visual marketing game, I noticed a hugeee improvement in the engagement from my blog and on my social media networks.   This is what led me to creating the Lights Canva Action course workshop for business owners.

Lights Canva Action 2 hour + workshop with 10 video lessons where you will learn:

  • How to choose a color palette + fonts for your designs like a PRO!
  • How to Design Gorgeous Blog graphics for your blog (like these) even if you don’t have design skills.
  • How to design workbooks and other products that you can sell from your website or blog
  • How to design branded graphics that give your brand more exposure and visibility
  • How to design eBook covers and opt-ins that you can use to grow your email list…

In fact, one of my students (who mind you doesnt have any design skills and etc) used the course to design this graphic for a very important keynote presentation for his clients.

Canva Superstar Testimonial

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bottom line, is if you want to design graphics like a PRO, create lead magnets

Alrighty, over to you good people! I would lovee to hear from ya! Do you have any questions about Canva Superstar?

Anything that you would like to see added?  Are you already using Canva to design graphics for your brand? I’d love to know…please drop me a line below.  Cheers + much love yall! 

P.S. Here is a Pinnable image (that you can use for reference) featuring 10 Types of Branded Designs you can create with Canva!

Canva Superstar Testimonial

Kim
 

Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz's how to create a web presence for growth + impact. Kim has created several online courses that help small businesses grow and flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your online marketing goals.

  • Lisa Irby

    Isn’t Canva grand? I love, love, love the graphics you create here, Kim and the one from your student in your course is neat too! That’s one of those tools where you go “Why didn’t I think of that?” Perfect tool at the right time (visual world) when people don’t want to spend and arm and a leg on expensive software.

    • Heyy Lisa! Girlll I adore Canva soooo much that I created a workshop about it 🙂 it is seriously my favorite resource to use for designing graphics + etc for my brand.

      As you stated, I’ve tried to use Photoshop and other expensive software apps but they make my eyes cross big time. So when I started using Canva, I really started to get into it more and designing things that I didnt even know were possible to design there.

      Thanks for dropping by chica. Wishing you a grand day!

      • Lisa Irby

        Brilliant! I can’t lie. There will always be a place in my heart for PS and I wouldn’t be able to earn what I’ve earned with Spreadshirt without it. BUT Canva is for the masses. It’s free and easy. Get it girl. 🙂

    • couldn’t agree more

      • Hey heyyy Soji! Thanks for commenting my friend. How goesss it?

  • Wow, your Canva work is awesome. I recently signed up for Canva at Work, and based on what you’re doing, I’m not getting my money’s worth. Lol Lots to learn from you.

    • Heyyyy there Bakari! Thank youuu soo much my friend. Yes, Canva is an awesome resource and design tool. Just takes a little creativity is all to design things using the tool….