7

7 Tools and Resources I Can’t Automate Social Media Without

For the last year, I’ve struggled to find ways to get my time back. I hate to admit it…but I was trying to do it all guys.

Blogging…
Social Media Marketing…
Content development…
Sales…
Tech…
Running workshops…
And the list goes on…and on.

Finally, one day after nearly losing my sh&t I sat down and got serious about mapping out a plan to delegate and automate specific business tasks.

One of these tasks was social media marketing. Truth be told, I have built my business + grown my brand solely using social media networks.

While I love social media, I found myself being spread way too thin. You know….I was spending too much time with doing things like:

  • Figuring out what to post and share with my community
  • Trying to see when is the best time to share the content
  • Responding to comments that peeps leave for me (I do still try my best to do this)
  • Finding time to schedule posts

These are the things that us “superhuman” business folk do….

I made a firm decision earlier this year to work smarter and not harder. It was time to remove the friggin cape.

As I was putting the final touches and updates to Startup Like a CHAMP I started coming up with a plan to systemize business tasks.  

One of these tasks was social media.  In this post, I am sharing tools and resources that I use for automating social media marketing and streamlining the process.

The Pitfalls of the SuperHERO Syndrome

The “superhero” syndrome is ugly yall.  If you are not familiar with this, it’s where you try to wear many hats in your business.

The administrative tasks, taxes, sales, marketing, responding to emails, you’re doing it all!

Now, if you are just starting out, I understand.  I assume you want to to keep your expenses down as much as possible until you become profitable. To do this, you take everything on yourself.

But guess what happens when you succumb to the superhero syndrome?

You get burned out.

This is what happened to me. … 

I started getting completely overwhelmed and felt like a hamster on a wheel.

But then…one day I made a decision:  

I put my new and improved social media marketing plan into action!  #WooooHooooooo

The Tools and Resources I Use for Automating Social Media 

Here are the 7 tools and resources that I used to automate my social media:

#1: Hootsuite Pro

You guys have heard me mention Hootsuite Pro before.  In fact, I’ve written an entire blog post about Hootsuite Pro and the benefits of using this program.  

The main thing that I love about using the program is:

  • It only costs me $15 a month to use
  • I can manage all of my social media accounts in one place (instead of hopping from one network to the other)
  • I have the ability to add teams, give assistants access to it and etc.,
  • All of my social media marketing is streamlined

#2:  Buffer (Chrome Extension)

Buffer’s chrome extension has been so damn helpful to me especially for sourcing content to share. This is a plugin that you can install on your web browser (Google Chrome, Firefox)/

Buffer Chrome Extension

What does this mean for you?

With the buffer extension, you can find content from anywhere on the internet and share it on social media.  Talk about a huge time saver.  

If you are not using this tool, I highly recommend that you check out this video to see it in action.  Believe me, you are going to love it.

#3:  Revive Old Posts

Do you have old content on your blog?  If you do, it’s time to shake the dust off your old posts and use this plugin to do it. Revive Old Posts is the resource you can use to do it.

Here’s the deal:

Too many content creators have lots of older and valuable content published on their blogs that they let go to waste.  

As a social media marketer, one of the best ways to bring life to your older content and drive traffic to your blog is to re-publish it.

#4:  An Editorial Calendar

I’ve gotta be honest for a second.  I didn’t realize the importance of using an editorial calendar until I started this blog.

Why does this matter?

Well for starters, any content marketer or person serious about blogging and working like a champ online knows that having an editorial calendar in place is essential to blogging consistently.

Before I created an editorial calendar for this blog, I was all over the place. I would jump from one subject to the other.

My editorial calendar (like the one shown from Startup Like a CHAMP) helps me streamline the blogging process and serves as a point of reference for social media marketing too!

Editorial Calendar Snippet

#5:  My virtual assistant

A few weeks ago, I did something I’ve been putting off a long time yall! I HIRED a virtual assistant to help me manage my social media!

#ThrowsConfettiandTwirlsssss

Guys, this chica is so da$# amazing.  My productivity has gone up a whole lot and it just feels so good to have an assistant helping out and making sure that I am publishing helpful content for my community.

#6:  Google Sheets

I’m sure you are wondering…umm what in the heck does Google Sheet’s have to do with social media automation?

Answer:  It’s the tool I use to create my blog’s editorial calendar!

Google Sheets

Google Sheets makes it easy to access the information on my calendar, share it with my virtual assistant to keep things organized and on track for social media.

I love it too because it’s online based and I can access information anytime that I need to.  

#7:  Hootsuite the Smartphone App!

I am so glad that somebody took the time to create smartphones yall.  You can pretty much run an entire business from them.

One of the reasons that I love using a smartphone so much is because there are a ton of applications that you can download and use for marketing purposes.

Hootsuite Smartphone App

Hootsuite’s mobile app is that tool.  It’s an application that I use everyday in by biz for social media automation especially for Twitter and Instagram.

I’m pretty much using the app to post pictures, reply to comments (when I can), and shoot video’s on the fly.

To do social media marketing on the fly, do yourself a favor and get the Hootsuite App pronto. 

What’s Your Social Automation Process?

Sooo my friend… are you ready to get some of your time back using “smart” tools and systems in your business? Then my friend Startup Like a CHAMP awaits you. 

Get it here to unlock all of the tips and tools and resources for streamlining your social media marketing, blogging and marketing processes online.

I’d love to hear from you folks…What are some of the tools and resources that you are using in your business that you can’t automate social media without?

Cheers and much love yall Kim!

Kim
 

Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz's how to create a web presence for growth + impact. Kim has created several online courses that help small businesses grow and flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your online marketing goals.

  • Great post Kim. Love the bit about ditching the cape. Tickled me no end. But seriously though, the sooner we start to delegate tasks to others (especially to those better than us at those tasks) the smoother our businesses will run and the more profitable we’ll be.

    Thanks for sharing these tools. I use quite a few of them too and I can testify to their awesomeness.

    • Hey thereeee Soji! Thanks so much for taking the time to check out the post. And yes you are right about delegation. Taking off the cape is hard…but necessary especially if you want to free up your time to work on more important things in your business.

      Again, you are so awesome and thanks for stopping by 🙂

      • you’re most welcome Kim. My pleasure. Great read too

  • Nancy A Halligan

    I’m ditching Hootsuite in favor of Buffer with their Chrome Extension. It’s sooooo easy to schedule posts with that! I don’t know how I lived without it!

    • Heyyy there Nancy! Yes girll the Buffer Chrome Extension is amazing. I have to say that I’m honestly in favor of using both for my biz and brand…but I will say that Buffer has a HUGE edge over Hootsuites browser plugin (The Hootlet). The Hootlet just doesnt cut it when it comes to sharing content on the fly.

      Thanks for dropping by and I hope this article was helpful to ya 🙂

  • Allan Seabrook

    Thanks for posting this article, Kim. And if I might add, please keep responding to comments that “peeps leave for me”. Please? I love your always positive encouragement!

    • Allannnn! Whassupp whasssupp whasssupppp (bad Martin) impersonation. But thank you so much for all of your support and dropping by my friend. You already know that you are one of my FAV peeps :-). Glad you liked the post.