How to Create Stylish Blog Post Graphics

Have you ever found yourself frustrated with designing graphics for your blog posts? 

If you are…just know that you are not alone.

I’m going to keep it all the way real with ya.  My first attempt at blog post graphic design was an epic failure.  

I figured I would just fire up Canva, select a template, add a little bit of design and pizzazz

But here’s the thing:

Throwing together graphics is one thing. But creating “stylish” graphics that attract people to your brand and get you noticed online is another one.

Since the theme of my brand is to help peeps go from unnoticed to unstoppable online, get seen and stand out…I wanted to round up a few tips that I think will help you create awesome blog post graphics.

Finding Design Inspiration for your Blog Post Graphics

One of the things that I would highly recommend that you do before designing your blog post graphics is this:

>> Round up some inspiration for your designs

Here’s a few things that you can do….

#1:  Use Pinterest to look for design inspiration for your blog post graphics.  Wowww weeeee! I absolutely LOVEEEE Pinterest.

As you know, Pinterest is a huge visual social network that has all sorts of graphics and images that peeps create.  Whenever I am in need of design inspiration, I will usually dash over to Pinterest to take a look at some of the graphics that folks are posting for inspiration.

Here’s an example of my Pinterest feed that is filled with beautiful images:

Pinterest Feed

 

#2:  Scan IG feeds to find inspiration. As with Pinterest, Instagram is yet another awesome visual social media network that you can scan through to find images and designs.  Some of the folks on IG have the most beauti-FUL images i’ve ever seen.

So….

When you start designing graphics for your blog, scan through some of the feeds out there and take note of how the images are designed.  

Here’s an example of an awesome IG feed from the chicas over at Think Creative:

Think Collective Instagram Feed

XO Sarah is another chica that has a great IG feed filled with beautiful graphics:

XoSarah IG Feed

#3:  Create secret boards in Pinterest + Pin images of blog graphics that inspire you. In case you aren’t aware, in Pinterest secret boards are ones that only you can see.  

Whenever I set out to design graphics for my blog, I added a ton of graphics to secret pinterest boards that I can refer to for design inspiration. 

Tips for Designing Stylish Graphics For your Blog

If you’ve been trying to figure out how to style your graphics to help your brand stand out, here’s a quick rundown and list of items and resources that may help:
 
#1:  Create a style guide for your blog post graphics.  Great DIY design from a branding perspective starts with having a style guide in place peeps. If you’re not familiar with what a style guide is and why you need one, read this post.  For realz.  Your style guide should include:

  • Font choices for your images (2-3)
  • Color choices (Colorpalettes.net is a great resource to use for this)
  • Image styles
  • Image sizes and heights
  • Design patterns, styles and inspirations

 
#2:  Create templates for all of your graphics.  You already know that I’m going to shout out Canva as a resource for creating templates for your graphics.

In fact, it’s what I used to design my blog post graphics and create these blog design kit graphics too.  

Using the “templated approach” with graphic design helps you do two things:

  • Save you a lot of time.  Instead of creating a different graphic for every blog post, you can just edit and customize your graphic template.
  • Templates keep your designs consistent.  I’ve mentioned before that this is one of the KEYS to creating images that look like they come from the same person and brand is to create templates for your designs.

 
#3.:  Spice up your graphics with beautiful stock photos. Websites like Pexels and Pixabay have some of the largest collections of “gawdgess” >>>>  (that’s GORG-EOUS) stock photos that I’ve ever seen.  

Pexels Website

Most of the images that jump out at me on Pinterest and IG make great use of stock photos in the background (aka the Overlay effect).  

In fact:

The graphics that I use to brand my blog posts have the overlay effect…where I add text on the top of them with an image in the background.  Here’s a shot of what it my current images look like (the lighter and darker images):

YCG Blog Post Graphics

 

#4:  Create different variations of your blog post graphics.  Something I’ve learned from using Pinterest and paying close attention to the types of graphics that people are adding.  One thing that I noticed is that folks are creating several variations of blog post images. After you do this, you can then check your stats to see which design performs the best.  

Plus…

With Pinterest, creating different images for your blog posts will give you a bump in traffic since peeps will see different designs on your feed.

Yay for that…
 
#5:  Stay consistent with your designs.  Using different graphics for every post is like styling your hair differently every single day.  When peeps see you…its like who is this person today?

When you do this, it doesn’t give people a chance to get used to your brand and therefore causes brand confusion.  
 

The Benefits of Creating Eye-Catching Graphics for your Blog

Look:

Peeps are visual my friend and…. according to a stat pulled from a post by Jeff Bullas, 74% of marketers use visuals in their social media content.   

What does this mean for you?

It means that eye catching graphics can take your blog’s design up a notch but…also help you:

  • Get more traffic to your blog. Again if you are using visual social networks like Pinterest to market your brand, then using well-designed graphics will help you get more eyeballs to your brand and blog.  
  • Generate more likes, shares and hence eyeballs to your brand from social media. If you are using social media to market your business, then posting attractive graphics will definitely give you a boost in shares and engagement.  Plus, content with visuals gets 94 percent more views. It’s just what it is these days.
  • Recognizable branding. A while back I got an invitation to write for the Postplanner blog. Talk about excitinggggg.  Well, when I reached out to the editing team to ask them how they found me…can you guess how? They saw an image of an article that I shared on Twitter and clicked through to read it. Getting this kind of feedback lets me know that my images were doing a good job of getting eyeballs on my brand.

 

What Are You Using to Design Stylish Graphics?

I’d love to know what tools or resources are you using to design stylish blog post graphics? Do you design your own graphics or outsource them?

If you are you struggling with designing graphics that help you brand stand out online, check out this done for you design kit filled with pre-designed social media post templates, blog post graphics and more to help you whip up beautiful graphics in minutes.

Please drop me a line below to share your blog graphic design process.  Thanks for reading! 

Kim
 

Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz's how to go from unnoticed to unstoppable online using tech and digital marketing. Kim has created several online courses and DIY trainings in the Blazing Branding Academy that help small businesses flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your digital marketing goals.