The Solopreneurs DIY Guide to Beautiful Brand Identity Design

So you’re struggling to keep things consistent on the branding front ey?  

Or you want to create a beautiful brand identity design that people recognize and take notice of online?

I understand my friend… as I struggled with the same thing for quite a while. To be honest, I just didn’t understand the importance of consistent branding and what it means in this crowded webosphere that we are in.

But…

I am here to tell you:

Great Visual Branding Matters!

Think about this for a moment:

As of now there are more than 3 billion people that use the internet these days. With that said, you have to be very intentional  about the content that you create, the way that you present your brand to your ideal customers and most importantly create  “branded” marketing visuals that make your brand recognizable.

That’s what we are going to talk about in this blog post.

One of the Reasons Most Brands Go Unnoticed Online

Question for you…

When you are browsing around online and notice a tweet of an image that someone shares, or a post that someone puts on Instagram — what is it about that brand that catches your eye?

The way the images are designed right?

I don’t know about you but the brands that I recognize the easiest online have one thing in common:

Strong and consistent visual branding.

Take Kim Jimenez of KimberlyAnnJimenez.com for example. When I first encountered Kim’s brand the first thing that jumps out at me was the fact that her visual branding was super consistent.

Kim Jimenez Branding

  • The colors fonts and designs she uses are consistent via all of her social media profiles
  • Her website
  • The graphics that she posts to social media

In a nutshell pretty much everything that Kim creates looks like they belong to the same company.

Now:

Before I got things ironed out on the branding front my branding looked like it belonged to four different companies.

I struggled for a while to figure out how to make my designs look like cohesive and well put together.

Bad YCG Branding

Then…all of that changed when I discovered a resource that drastically improved my DIY branding game as a solopreneur.

That resource is none other than Canva for Work. 
 

What is Canva for Work?

Canva for Work is the power-packed and premium version of Canva. With this platform, you are a template away from cranking out beautiful graphics for social media, your blog posts and practically any type of design that you can think of.

Canva for Work

For $12.95 a month, you get access to advanced features that you don’t see in the freemium version like:

  • The magical resize feature – where you can instantly resize one of your graphics in minutes to a graphic of a different size and dimension instead of starting from scratch.
  • The transparency feature – this feature is very helpful unless you add transparent backgrounds to your images we are the background does not show up. This feature is a specially key and helpful when you’re designing your own logo.
  • The ability to organize your designs and add them to folders – as much as I use Canva this feature has really come in handy for me and will work wonders for you to on the organization front if you are handling graphic design projects for multiple clients.

But:

My friend the Canva for work magic doesn’t stop there. The best feature that this resource offers specifically to help you create consistent visual branding is the brand kit.
 

How to Create a Consistent Brand Identity with Canva for Work (DIY Style)

In Canva for Work, the Brand Kit is a resource that lets you put all of your branding assets in one place so that you can keep your designs consistent.

Canva for Work Brand Identity Example

Canva for Work Brand Identity Example

With your brand kit you can save these four brand assets whenever you need them and quickly access them when you are designing projects in Canva:
 

#1:  Your brand fonts

Using the same fonts on your visual designs is a surefire way to make your branding consistent. I know that paring fonts definitely frustrating for a lot of people (myself included at one point). 

Well…the good news for you is that Canva for Work has a fonts section, you can save three of your brand fonts and use them repeatedly in your designs.  Here is what the fonts section looks like in my brand kit:

Brand Fonts Canva for Work

Talk about a time saver! So instead of struggling and getting overwhelmed with figuring out what fonts to use every time that you design graphics, you can just add fonts from your brand kit in Canva for Work.
 

#2. Your Brand Colors

This is perhaps one of the most helpful areas in the brand kit that you can use in Canva for Work.  

What does this mean for you?

YCG Brand Color Scheme Border

Well it means that when you are designing graphics and etc in Canva, after you add your brand colors to your brand kit, you can easily apply them to your designs.

Yayyy for this!  This feature alone will definitely help you keep the colors in your branding consistent in the designs that you create in Canva.
 

#3. Your Logo Designs

Yayyy for this right!  

In Canva’s brand kit, you can add as many of your logo designs that you want to. Using your logo to brand your graphics is an excellent way to make your designs easy to spot online and also get people familiar with you.
 

Brand Kit Logos

To be honest, you can do one of two things with your designs:

  • Add a graphic logo to your images
  • Add a text logo design

Either way, applying your logo designs to your visual branding is easy peasy in Canva for work as you have immediate access to your designs when you need them
 

#4. You Can Upload Different Fonts!

If you want to use different fonts for special projects that you create in Canva, you can add your fonts in the Fonts section of your brand kit.

Uploaded Fonts in Canva Brand Kit

Uploaded Fonts in Canva Brand Kit

Creative Market, Dafont.com and Fontsquirrel are all places that have a wide selection of great fonts that you can use in your visual designs.

All you need to do is find fonts that you want to use, download them then upload in Canva.  

Now:

Fair warning: you will need to make sure that the fonts that you upload to Canva are either fonts that you’ve purchased from Creative Market or that are 100% free for commercial use.
 

Creating your Brand Identity Design with Canva For Work

After you have added all of your branding essentials to your Brand Kit in Canva for Work, next it’s time to design your brand identity kit.

Lucky for you, Canva has all of the templates that you need to pull things together beautifully.
Some of the essentials that you can design in Canva and use for your brand identity kit are:

      • Business Cards
      • Social Media Covers
      • Letterhead
      • CD Covers
      • Presentation
      • Social Media Graphics

If you are designed challenge, you can check out these done-for-you template sets that you can customize with Canva (the free or paid version), change the colors and fonts too.

As an example, here is a brand identity kit that I created in Canva and mocked up (just to give you an idea of what’s possible):

Brand Identity Example with Canva for Work

 

How to Create a Brand Kit with Canva for Work (Video Tutorial)


 

Creating Digital Branding Essentials that Help You Get Noticed Stand Out Online

As you can imagine, it’s a lot easier to stand out online and get noticed when your visual branding is consistent and easy to recognize.

If you are struggling to get a handle on your businesses visual branding and want to how to get things on track, check out some of the branding resources inside of the Blazing Branding Academy or view these done for you branding kits that take all of the obstacles standing between you and visual branding that looks amazing online. 
 

What Tools are you Using to Brand your Business?  

I would love to know what tools you are using to create a brand identity for your business? I would love for you to share them below…

I hope that you found this guide helpful and understanding how Canva for Work makes it easy peasy to create beautiful brand identity design on your own.

Thanks for reading!

Kim
 

Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz's how to go from unnoticed to unstoppable online using tech and digital marketing. Kim has created several online courses and DIY trainings in the Blazing Branding Academy that help small businesses flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your digital marketing goals.