How to Calcuate your Website or Blog’s Conversion Rates (And Why You Should)

Do you know how well your website or blog is performing conversion wise?

Or have you been focusing the majority of your energies on traffic generation?

It’s definitely something to ponder right? To get a better understanding of how your website is performing, you should at somepoint calculate your websites conversion rate.

After reading a blog post about how blogging has changed, I decided to focus all of my energies this year on increasing conversions to my blog versus stressing out over traffic stats

Now my friend, please hear me out before you start rolling your eyes at me. Getting traffic to your site should be a priority.

But… my question to you is this:

What purpose will it serve you to get mega loads of traffic but none of your visitors take any action? It would be pretty pointless right?

As a content creator, blogger or anyone building a digital presence measuring the effectiveness the of your site is key to your marketing success.

Knowing your site’s conversion rates will:

  • Give you an overall picture of what’s working and what’s not working
  • Help you determine if your site is converting at an optimal rate
  • Continue to test, tweak and make improvements

Well my friend, let’s get it crackalackin and find out how well your website is converting…

Before we do, let’s review some industry specific conversion rate data to get a better understanding of what an optimal conversion rate should look like.

What’s a Good Conversion Rate for a Website or Blog?

It depends. Conversion rates vary by industry, the type of website that you have, your site’s copy and even calls-to action. These are things that I plan to cover in a later post.

But my friend… I did take the liberty of scouring the web to find the average conversion rate benchmarks for websites. Here’s what I discovered:

Average Website Conversion Rates by Industry

Source: MarketingSherpa Average Website Conversion Rates by Industry

Taking an average of this data 5.8% seems to be a decent benchmark to set for websites conversion rate.   I’ve pretty much been shooting for around a 5-6% conversion rate for my blog but I would like to increase that a lot more.

From a strategy perspective, these conversion rates stats surfaced:

Average Website Conversion Rates by Strategy

Conversion Rates by Strategy
Source: Optimal Marketing Agency

From this data, three things really jumped out at me from a digital marketing POV:

  • Contact page conversion rates – Figured these would be a bit higher too.  But I guess this all depends on the type of website you are running.
  • Webinar conversion rates – I kinda thought that this would be a tad higher. Especially since I hear so many folks saying that webinars convert like crazy.
  • Social Media – thought this rate would have been a little higher too since billions of people use social media networks to make purchasing decisions and interact with brands.

Then again, these are industry averages.  In any case yall, the best thing to do is test, tweak and optimize often.  Now onto the fun stuff, let’s calculate your website’s conversion rates.

Calculate Your Websites Conversion Rate with this Formula

From a blogging and digital marketing perspective, your conversion rates are measured by the number of peeps that sign up to your email list.  

To calculate your website or blog’s conversion rates, here is what you will need:

  • A Google Analytics account or some form of resource to view your site visitor information for a 30 day period
  • To log in to your email service provider’s dashboard to see how many new email subscribers have opted into your email list in the last month
  • A calculator (unless you’re a math whiz)

How to Find Your Websites Conversion Rate
Website Conversion Rate Formula

Now, one thing to note…is that in Google Analytics or any site tracking tool that you use, you only want to concern yourself with the number of USERS, not sessions or pageviews.

Site Users in Google Analytics

Tools + Resources for Tracking Your Website’s Performance

You can only track what you can measure right?  Here is a quick roundup of some tools that you can use to track your website’s performance.

Tool #1:  Heat Maps

Heat maps basically show you how your visitors are interacting with your website. I use SumoMe’s heat map on my site to see what kind of action my visitors are taking on my site like:

  • What buttons are they clicking on the most?
  • What kinds of action are they taking?
  • Are they opting into my pop up forms?
  • What products seem to interest them the most?
  • Are my call to action buttons effective?
Heat Map Example

Heat Map Example

I’m going to go out on a limb and say that as a site owner, you have an end goal in mind for all of the pages and content that you create.   If you do not, then it’s time to rethink your overall web design strategy.

Tool #2. Thrive Leads

I can’t keep raving enough about this product yall.  Thrive Leads is one of the most POWERFUL list building and conversion focused plugins I’ve ever used.

Thrive Leads Dashboard

Thrive Leads Dashboard

What’s to love about it?

From a single dashboard, you can ….

  • You can view the conversion rates of every page on your blog or website
  • You can check to see how well your email opt-in forms are converting
  • My favorite feature… is the lead referral report that shows you what platforms are bringing in the most email subbies
  • A daily snapshot of how well your site is converting

Yesss my friend, Thrive Leads is jam packed with features that will help you become a conversion specialist.

Tool #3. Website Grader

This is a free tool offered by the folks over at Hubspot that examines your website by running a series of tests.  With the grader, you will see scores on your performance, mobile readiness, SEO and also security.

Website Grader by hubspot

YCG Results from Website Grader by hubspot

These are my websites results from using the tool.  Looks like on the performance side of things I’ve got some work to do… 

Tool #4. Google Analytics

This article wouldn’t be complete without mentioning Google Analytics.  To accurately track your website visitors, views, and pretty much any interaction with your site you need to use this plugin.

Google Analytics Dashboard

Google Analytics is a staple with the web design clients that I work with. As with Thrive Leads, Google Analytics lets you see:

  • Who is visiting your website
  • Where your visitors are located
  • Your most popular content
  • How long peeps are staying on your site (your bounce rate)
  • What people are searching for on your site

Pretty much… a boatload of stuff.  The great thing about Google Analytics is that it’s compatible with a lot of different platforms which makes it one of the BEST tools to use.

Rounding Things Up

I hope that this post has been enlightening to you and helps you calculate your websites conversion rates are.

Optimizing your web presence for more conversions and staging your online presence for success are just a few of things covered in Startup Like a Champ.

So peeps, let’s get the conversation going here.  I’d love to know what was your biggest takeaway from this post? Please leave a comment to me know.